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Big Customer Data Analytics with a 360-Degree View

The Value of Vertica Webinar Series, Featuring Snapfish

Tuesday, October 15, 2013 at 11:00 a.m. ET
Register now!


Predicting customer behavior has moved beyond simple demographic information into the era of Big Data. The massive amounts of information available for customer analytics – sales, marketing, customer service, online, etc. - requires new tools and strategies to transform raw data into actionable information that drives revenues, reduces costs, and provides a complete picture of your customers.  

 

Those who successfully leverage Big Customer Data gain a tremendous competitive advantage, while those who rely on outdated legacy systems risk falling behind. 


Register for our upcoming Webinar – Delivering a 360-Degree View of Customers – to find out how Snapfish, a Web-based photo sharing and printing service, is using the HP Vertica Analytics Platform to enhance the customer experience while increasing revenues and customer satisfaction. With HP Vertica, Snapfish creates an expansive 360-degree view of their customers – their behaviors, motivations, and intentions – and in turn:


  • Gains long-term loyalty and competitive advantage from their growing online customer base
  • Provides rich insights that drive decisions around products, promotions, and price
  • Target specific individuals for upselling and cross-selling based on actual usage patterns, not guess work

 

In this Webinar, Snapfish will also discuss their recommendation engine – powered by HP Vertica – that leverages the power of real-time analytics to deliver laser-targeted product recommendations based on how new site visitors and past customers have interacted with the Snapfish.com Web site.